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Marketing

CRI will drive new customers to your business

CRI's industry leading outreach and data mining programs will drive customers to your business and create new revenue streams.

 

“Customer Research Inc. helps our members achieve their customer loyalty goals. The exceptional staff at CRI gets the job done right.”

— Jeff Lovell
President, ASA Washington

Contact Center Programs

CRI always staffs a specialized team of contact center agents that specialize in driving revenue. Also, all agents are web enabled, and have the ability to schedule real time into your web-based scheduler system.

  • Lost Customer – Uncovers why inactive customers are not returning, and then drives them back in to you, allowing you to transform lost customers into customers for life. Over 20% of all inactive customers that CRI contacts schedule an appointment.
  • Declined Services – When customers decline services that are due now, CRI knows how to strategically drive them back in for the service.
  • Prospects – Turn prospects (Walk-in, Phone and Internet) into customers, and find out why they did not purchase initially. CRI polls prospects daily from your web-based CRM, contacts them quickly, then pushes critical information to you before they purchase elsewhere.
  • Recalls – With a large contact center, CRI is able to push through recall lists very quickly, scheduling around your parameters.
  • Scheduled Appointment Reminder – Maximize efficiency by reminding every customer of their scheduled appointment.
  • No Shows – When customers miss their service appointment, CRI is successful at driving them back quickly.
  • Sales to Service – 80% of sales customers maintain their vehicles elsewhere after their purchase. But if a customer returns to the selling dealership for their first service, they are 7 times more likely to return for scheduled maintenance. CRI pushes your sales customers to your service department.
  • Event Promotion – Increase event attendance with personal calls that promote your event and schedule your prospects.

 

 

 

 

 

 

 

 

 

 

 

Email Marketing and Append

CRI sends emails with 97% to 99% deliverability, while complying with all CAN-SPAM Act requirements. Emails are “From” you and/or your business, and subject lines are dynamic, making every email unique to each and every customer. CRI is also able to gather opt-in email addresses for up to 30% of your customers with the CRI Email Append Service.

Direct Mail

CRI offers a full line of direct mail services, consulting with you on your goals, mining your database and/or generating targeted prospect lists, designing pieces to fit your specific needs and maximize return, then providing full print and mail services.

Collision Repair Industry

  • Estimate Follow-up – Still trying to figure out why customers are not returning to you after an estimate? Why are they leaving for the competition and not returning? CRI provides the answers.
  • Labor Rate Studies – CRI measures current averages and ranges of market prices for shop labor rates in the collision repair industry, based on factors such as the body shop location, training, certifications and equipment.